Are Sizing Solutions the Answer to Peak Holiday Strategies?
With focal sales dates like Black Friday and Cyber Monday just around the corner, brands across all industries are running out of time to finalize their plans to navigate the peak shopping season. Many of us are still reeling from the supply shocks of 2020, which have significantly delayed product delivery dates, resulting in deteriorating shopper satisfaction and loyalty.
With apparel poised to be the number one eCommerce category this season, we thought it best to share some insight as to why sizing strategy should be at the top of any apparel brand's pre-holiday priority list. Brands who act quickly will navigate the upcoming peak shopping season with ease, all while gathering critical shopper data needed to start 2022 off strong.
Can You Check Your Pockets Really Quick? No Measuring Tape? Same...
One of the driving factors behind apparel size confusion is brand reliance on outdated size charts. Not only are eCommerce shoppers unlikely to even own a measuring tape, but the last thing they want to do when buying clothing online is play the role of personal tailor.
The likelihood of shoppers simply guessing their size or abandoning their cart altogether is much higher than them finding (or buying) a measuring tape and accurately sizing themselves up before purchase.
Reliance on size charts becomes a much greater problem during the peak holiday season. With no reliable sizing options for gift buyers, apparel shopping for others becomes a near impossibility. This is a major source of shopper frustration that modern sizing solutions (like WAIR) can solve.
Internal Size Optimization Often Falls Flat
It's a common practice for brands to first attempt optimization of their existing sizing strategy (by adding model dimensions, fit reviews, or an FAQ page) which may seem like an easy and affordable solution, knowing size communication is the root of the problem. However, half measures such as these tend to fall flat as well as continue the trend of brands placing the sizing burden onto the shopper.
Brands tend to take this approach because onboarding new technology just before the holiday season is a daunting scenario for many. WAIR is a bit different in that regard as we have optimized our onboarding process to take as little time as possible and requires the minimum effort on the brand's end. Our brand partner, Legends is a prime example of this, we onboarded them in only ten days, and the process only cost their team 10 hours of their time!
How Do Sizing Solutions Address Shopper Demands?
Recent eCommerce trends have revealed patterns surrounding personalization, ethical eCommerce, and seamless shopping experiences that will drive conversions during peak shopping seasons. We are proud to say that WAIR addresses all of these core shopper needs as well as offers a few unique (and valuable) features of our own!
WAIR is a sizing solution that uses AI-driven, 3D technology to provide shoppers with personalized and accurate size recommendations. This solution seamlessly integrates into any eCommerce website and requires only basic body data from shoppers for them to obtain the best-fitting sizes in your brand.
Seamless sizing solutions like WAIR also make gift buying a breeze for shoppers. As long as the shopper knows the recipient's basic body data, they can purchase the most accurate size every time. This not only cuts down on costly returns but also increases overall shopper satisfaction as you have made the gift-buying journey that much easier for them.
What Makes WAIR Unique?
What makes our solution unique is WAIR's exclusive database of over 3 million body scans obtained from real people across the globe. These scans are the final word in size accuracy, and WAIR uses them to align each shopper with the scan that perfectly matches their unique dimensions.
The benefits of WAIR do not end there, however, as the body data collected from shoppers unlocks a goldmine of intelligence that can be used for targeted marketing, supply chain optimization, and much more! With the unprecedented influx of online shoppers this season, brands who soak up this shopper data will start 2022 in a very strong position.
It's been predicted that retail shoppers will spend more this season than they have in nearly four decades. Pent-up demand from pandemic-level shutdowns and the upcoming holiday season will provide tremendous opportunities for apparel brands, opportunities that few can afford to miss out on.
This window of opportunity, however, is closing fast, and brands that have procrastinated their sizing strategy for 2021 may fail to capitalize on this rare event for the eCommerce industry. Don't let this be you. Now is the time to introduce your shoppers to a sizing solution that will not only enable them to shop efficiently for themselves and others but also increase your conversion rates and reduce the likelihood of returns.
Are you ready to unlock the true potential of your brand with WAIR? Schedule a demo here, and be sure to follow us on Twitter, Instagram, LinkedIn, and Facebook for all your fashion content needs!