Industry Insights

Your 2022 Black Friday / Cyber Monday Marketing Checklist [by Hawke Media]

As the 2022 peak shopping season draws near, ensuring your brand's marketing strategy is up to par will be of paramount importance.
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Sizing Strategy

The Tall Tale of "True To Size" in Fashion eCommerce

In this article, our team of sizing experts dispels the myth behind the phrase "true to size" while detailing the fit revolution poised to change the very fabric (no pun intended) of apparel eCommerce.
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Sizing Strategy

How eCommerce Sizing Apps Will Help Apparel Brands Break New Ground in 2023

The peak shopping season is officially upon us! While navigating these crucial sales dates is a top priority now, formulating your strategy for 2023 will be equally important in the coming days.
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