As a brand with a truly size-inclusive product line, Nomads offers a plethora of sizes and cuts to its core shopper base. Their team quickly found, however, that shoppers would regularly consult customer support for size guidance rather than trusting their size charts. Nomads needed a way to both reduce support tickets on sizing and streamline shopper size guidance to save time.

Two plus-size models wearing swimwear by Nomads Swimwear, one of WAIR's brand partners
Nomads Swimwear logo
A beautiful young woman sitting beside a pool taking a selfieTwo young female models wearing swimwear by Nomads Swimwear

Established in 2019 by plus-size model, fashion designer, and renaissance woman Taylor Long, Nomads is a leading provider of size-inclusive, destination-inspired swimwear that fits and flatters women of all shapes and sizes.

The WAIR Effect

Nomads integrated WAIR in Q4 2021 and removed their size charts from all product display pages. Since the integration, the resulting boost in shopper confidence in sizing has been significant. Not only have support tickets for sizing been reduced considerably, but Nomads' customer support team can now instantly contextualize each order through WAIR's Order lookup dashboard, further reducing time spent on size guidance.

Increase in new shopper conversion rates

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