SHEFIT
As a brand that designs its core products to work with the bodies of its shoppers, SHEFIT wanted the opportunity to refine its sizing strategy with a modern solution. While many options were considered, SHEFIT ultimately wanted a solution backed by body data and that didn't rely on other brands for sizing reference.
Born from one woman's refusal to settle, SHEFIT creates purpose-built activewear for the woman who demands the best when it comes to her workouts. With the inception of their Ultimate Sports Bra ®, SHEFIT redefined the standards for women's activewear, and their team continues to push the bounds of innovation within the athletic apparel industry.
The WAIR Effect
SHEFIT partnered with WAIR to refine its eCommerce sizing strategy through 3D body data analysis. Since integrating WAIR onto their site, SHEFIT has seen a significant increase in shopper confidence, boosting conversion rates from both new and returning site visitors. To this day, 50% of SHEFIT's orders rely on WAIR for sizing guidance, and the body data insights our solution has delivered have been integral in evolving their sizing strategy.
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