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Trusted by top apparel brands
WAIR provides millions of shoppers with size and fit recommendations every month and is trusted by the leading eCommerce apparel brands. If your products are made to fit the human body, WAIR can help you with sizing strategy.
The BRAND
Vineyard Vines was founded on the principles of chasing one’s dreams, doing what you love, and living the good life! Over the past two decades, co-founders and brothers Shep and Ian Murray cultivated a premium lifestyle brand that took the apparel industry by storm, empowering people from all walks of life to bring the good life with them through the clothes they wear daily.
Why WAIR
As an industry-leading brand with a vast global audience, Vineyard Vines wanted to deliver a seamless and personalized sizing experience to their shoppers. However, this proved challenging as most modern sizing solutions referenced other brands or required shoppers to take pictures of themselves to receive a size recommendation.
The WAIR Effect
After introducing their shoppers to the sizeless commerce experience, Vineyard Vines saw a 31% increase in new shopper conversion rates and a 17% increase in AOV! The body data provided by WAIR has also been vital in further refining their sizing strategy.
The BRAND
From humble beginnings as a tee shirt subscription service operating out of a San Diego guest room to one of the most prominent names in men’s lifestyle apparel, Fresh Clean Threads sets the benchmark for wardrobe staples that look (and fit) great without breaking the bank.
Why WAIR
After establishing their D2C eCommerce website, Fresh Clean Threads saw rapid growth and wanted to cultivate a best-in-class brand experience for their growing shopper base. They decided the best way to achieve this and cement shopper loyalty was to eliminate the most common point of friction within their shopper’s journey, which (unsurprisingly) was sizing and fit.
The WAIR Effect
"Fresh Clean Threads integrated WAIR and immediately saw a material lift in revenue per session. We stopped driving traffic to our size charts, pushing all shoppers to use WAIR due to the user experience and conversion benefit. With WAIR, customers can easily confirm their size and continue their shopping experience, knowing they are checking out with the proper fit. The benefits have been significant." - Daniel Silverman, Senior E-Commerce Product Manager @ Fresh Clean Threads
The BRAND
Born from one woman's refusal to settle, SHEFIT creates purpose-built activewear for the woman who demands the best when it comes to her workouts. With the inception of their Ultimate Sports Bra ®, SHEFIT redefined the standards for women's activewear, and their team continues to push the bounds of innovation within the athletic apparel industry.
Why WAIR
As a brand that designs its core products to work with the bodies of its shoppers, SHEFIT wanted the opportunity to refine its sizing strategy with a modern solution. While many options were considered, SHEFIT ultimately wanted a solution backed by body data and that didn't rely on other brands for sizing reference.
The WAIR Effect
SHEFIT partnered with WAIR to refine its eCommerce sizing strategy through 3D body data analysis. Since integrating WAIR onto their site, SHEFIT has seen a significant increase in shopper confidence, boosting conversion rates from both new and returning site visitors. To this day, 50% of SHEFIT's orders rely on WAIR for sizing guidance, and the body data insights our solution has delivered have been integral in evolving their sizing strategy.
The BRAND
Rhone is committed to those guided by principle, driven to succeed, and devoted to family. Their industry-leading athleisure wear combines a seamless integration of fit, form, and function, inspiring men to live healthy, strong, and free.
Why WAIR
As a quickly growing D2C brand that grounded its growth in data and analytics, Rhone needed an eCommerce sizing and fit solution that did more than simply recommend sizes. They needed an all-in-one solution that would provide valuable data and analytics to help them understand their shoppers better.
The WAIR Effect
“WAIR’s understanding of each shopper’s body enables us to improve our current inventory strategies as well as our future size and fit strategy.” – Adam Bridegan, CRO @ Rhone Apparel
The BRAND
Established by one man who refused to compromise between style and comfort, Mugsy Jeans sets the standard for innovation in the world of men's denim. After working with industry experts for years, testing thousands of fabrics, and traveling worldwide, their founder, Leo Mugsy, successfully created the perfect super-stretch denim jeans, helping guys everywhere regain their confidence in how they look and feel.
Why WAIR
Mugsy knew denim jeans were one of the most returned products in fashion eCommerce and decided it was time to streamline their eCommerce experience with a modern sizing solution. While many solutions were considered by their team, WAIR's unique foundations in AI and 3D body data made it the obvious choice, and their shoppers seem to agree!
The WAIR Effect
Upon implementing WAIR onto their eCommerce site, Mugsy found that new shoppers who used WAIR for sizing were 6.6x more likely to convert than those who used a size chart. The body data insights provided by WAIR have also been invaluable in shaping Mugsy's sizing strategy for both current and future product launches.
The BRAND
Johnnie-O is a market-leading men's and boy's lifestyle apparel company that combines the flair of the SoCal lifestyle with a hint of East Coast panache, Southern charm, and Midwest grit. After decades of innovation and timeless collections, Johnnie-O guy has become notorious with men across the globe for offering nothing but the best.
Why WAIR
As a forward-thinking apparel company, Johnnie-O previously integrated a sizing tool to help shoppers find their best-fitting products. Upon discovering WAIR, they switched to sizeless commerce freeing up their team's resources while continuing to satisfy their shoppers.
The WAIR Effect
Less than three months after integrating WAIR onto their eCommerce site, Johnnie-O saw a 14% increase in average order value and a 21% increase in conversion rates from new and returning shoppers who used WAIR for sizing rather than a size chart! The amount of time saved by their team on maintenance of their legacy solution has also been substantial.
The BRAND
Ministry of Supply is a market-leading men's and women's work-leisure clothing brand whose products are shaped by science and engineered with groundbreaking materials. With humble beginnings as a performance business wear company, Ministry of Supply has become a sophisticated and innovative collection of the finest work-leisure wardrobe staples built to work for your body.
Why WAIR
As a company positioned at the leading edge of fashion innovation, Ministry of Supply knew a modern sizing solution was needed for their eCommerce site. They chose WAIR because our solutions are rooted in the world's largest and fastest-growing database of 3D body scans, providing a sizing experience not found anywhere else.
The WAIR Effect
Naturally, Ministry of Supply's shoppers eagerly flocked to WAIR's solution once it went live on their eCommerce site. The response from their shoppers was so great Ministry of Supply saw an 11.1% increase in new shopper conversion rates and a 29% increase in AOV!
The BRAND
One of the most infamous merino wool companies in the apparel industry, IBEX was born for the modern migration from highrise to mountaintop – and everywhere in between. As a leading name in sustainable fashion, IBEX continues to lead the charge for ethical apparel and amplifying the message to buy less, buy better.
Why WAIR
As a brand with a storied history in mountain climbing, exploration, and sustainability, Ibex needed a way to ensure its shoppers received the best-fitting gear. Partnering with WAIR was essential in eliminating size confusion from the shopper's journey and reducing the possibility of size-related returns.
The WAIR Effect
Since integrating WAIR onto its eCommerce site, Ibex has seen a 7.3% boost in AOV and a 28% increase in conversion rates from shoppers who use WAIR rather than a size chart! As an integral part of their sustainability stack, WAIR continues to ensure this rise in conversions comes at little cost to the planet.
The BRAND
Established in 2004 by two longtime friends and fashion industry moguls, Marchesa crafts beautifully designed eveningwear inspired by vintage and Asian influences. While based in New York, the Marchesa collection is presently sold in high-end boutiques across the globe, as well as on their own dedicated eCommerce store.
Why WAIR
As a brand whose core offerings consist of elegant dresses made for the most special occasions, Marchesa wanted to ensure their shoppers could find their best-fitting sizes effortlessly. While several sizing solutions were considered, Marchesa needed a solution that didn't rely on other fashion brands for sizing reference. WAIR's seamless and personalized size recommendations helped eliminate size confusion from the shopper's journey, while keeping their site visitors focused on their products.
The WAIR Effect
As Marchesa's shoppers became more familiarized with WAIR, their confidence in sizing flourished, resulting in a 21% increase in conversion rates from first-time shoppers. To this day WAIR's body data insights have proven invaluable in helping Marchesa understand the true nature of their shopper's bodies.
The BRAND
Born on the beaches of Sydney, Seafolly is championing a new era of swimwear that personifies the fiery Australian beach life while emphasizing the perfect fit every step of the way. Designed with modern women in mind, Seafolly provides shapes and support to suit various body types, destinations, and activities.
Why WAIR
While their shoppers loved their collections, Seafolly found it challenging to communicate sizing using size charts and model dimensions. Their team knew that a modern sizing solution was needed to drive conversions and reduce returns during the peak summer months.
The WAIR Effect
After integrating WAIR onto their eCommerce site, Seafolly saw a 17% increase in average order value and a 30% increase in conversion rates from new and returning shoppers! To this day, over 33% of Seafolly's shopper base continues to rely on WAIR for size and fit guidance during their journey.
The BRAND
The Classic T-Shirt Company has effectively rewritten the playbook when it comes to delivering timeless, versatile, and sustainable men's and women's basics. Their team's unwavering commitment to a more progressive fashion industry has made them a leading name in wardrobe staples that offer a harmonious blend of premium quality and integrity.
Why WAIR
As curating a best-in-class brand experience is a top priority for their team, The Classic T-Shirt Company wanted to provide their shoppers with the tools needed to order their best-fitting products. While they found several suitable solutions for their eCommerce site, they didn't want a sizing tool that took shopper focus away from their conversion path by relying on the sizing strategy of other brands.
The WAIR Effect
The Classic T-Shirt Company chose WAIR for its foundations in 3D body data and eCommerce sizing strategy. Since integrating the solution onto their site, their team has seen shopper confidence in sizing flourish, resulting in a significant increase in conversion rates. In addition, 50% of all orders are now using WAIR for sizing guidance, which provides The Classic T-Shirt Company with the body data insights needed to optimize other business units and strengthen their overall eCommerce strategy.
The BRAND
Holderness & Bourne is a premium lifestyle brand that combines a distinctive, golf-inspired take on classic style with a modern approach to fit, fabric, and versatility. They offer a range of men's apparel and accessories designed to be comfortable and stylish both on and off the course.
Why WAIR
As a brand that highly emphasizes customer success, Holderness & Bourne wanted to ensure their shoppers had the tools to order their best-fitting sizes. They also found a surprising number of support tickets were related to sizing and fit and wanted to reduce the number of inquiries to free their support team's time.
The WAIR Effect
Holderness & Bourne chose WAIR to help eliminate shopper size confusion at the point of sale and reduce the number of support tickets related to sizing and fit. Not only has WAIR proved vital in achieving these goals, but the resulting boost in shopper confidence has also resulted in an 11% increase in conversion rates from new and existing shoppers!
The BRAND
Vineyard Vines was founded on the principles of chasing one’s dreams, doing what you love, and living the good life! Over the past two decades, co-founders and brothers Shep and Ian Murray cultivated a premium lifestyle brand that took the apparel industry by storm, empowering people from all walks of life to bring the good life with them through the clothes they wear daily.
Why WAIR
As an industry-leading brand with a vast global audience, Vineyard Vines wanted to deliver a seamless and personalized sizing experience to their shoppers. However, this proved challenging as most modern sizing solutions referenced other brands or required shoppers to take pictures of themselves to receive a size recommendation.
The WAIR Effect
After introducing their shoppers to the sizeless commerce experience, Vineyard Vines saw a 31% increase in new shopper conversion rates and a 17% increase in AOV! The body data provided by WAIR has also been vital in further refining their sizing strategy.
The BRAND
From humble beginnings as a tee shirt subscription service operating out of a San Diego guest room to one of the most prominent names in men’s lifestyle apparel, Fresh Clean Threads sets the benchmark for wardrobe staples that look (and fit) great without breaking the bank.
Why WAIR
After establishing their D2C eCommerce website, Fresh Clean Threads saw rapid growth and wanted to cultivate a best-in-class brand experience for their growing shopper base. They decided the best way to achieve this and cement shopper loyalty was to eliminate the most common point of friction within their shopper’s journey, which (unsurprisingly) was sizing and fit.
The WAIR Effect
"Fresh Clean Threads integrated WAIR and immediately saw a material lift in revenue per session. We stopped driving traffic to our size charts, pushing all shoppers to use WAIR due to the user experience and conversion benefit. With WAIR, customers can easily confirm their size and continue their shopping experience, knowing they are checking out with the proper fit. The benefits have been significant." - Daniel Silverman, Senior E-Commerce Product Manager @ Fresh Clean Threads
The BRAND
Rhone is committed to those guided by principle, driven to succeed, and devoted to family. Their industry-leading athleisure wear combines a seamless integration of fit, form, and function, inspiring men to live healthy, strong, and free.
Why WAIR
As a quickly growing D2C brand that grounded its growth in data and analytics, Rhone needed an eCommerce sizing and fit solution that did more than simply recommend sizes. They needed an all-in-one solution that would provide valuable data and analytics to help them understand their shoppers better.
The WAIR Effect
“WAIR’s understanding of each shopper’s body enables us to improve our current inventory strategies as well as our future size and fit strategy.” – Adam Bridegan, CRO @ Rhone Apparel
The BRAND
Established by one man who refused to compromise between style and comfort, Mugsy Jeans sets the standard for innovation in the world of men's denim. After working with industry experts for years, testing thousands of fabrics, and traveling worldwide, their founder, Leo Mugsy, successfully created the perfect super-stretch denim jeans, helping guys everywhere regain their confidence in how they look and feel.
Why WAIR
Mugsy knew denim jeans were one of the most returned products in fashion eCommerce and decided it was time to streamline their eCommerce experience with a modern sizing solution. While many solutions were considered by their team, WAIR's unique foundations in AI and 3D body data made it the obvious choice, and their shoppers seem to agree!
The WAIR Effect
Upon implementing WAIR onto their eCommerce site, Mugsy found that new shoppers who used WAIR for sizing were 6.6x more likely to convert than those who used a size chart. The body data insights provided by WAIR have also been invaluable in shaping Mugsy's sizing strategy for both current and future product launches.
The BRAND
Johnnie-O is a market-leading men's and boy's lifestyle apparel company that combines the flair of the SoCal lifestyle with a hint of East Coast panache, Southern charm, and Midwest grit. After decades of innovation and timeless collections, Johnnie-O guy has become notorious with men across the globe for offering nothing but the best.
Why WAIR
As a forward-thinking apparel company, Johnnie-O previously integrated a sizing tool to help shoppers find their best-fitting products. Upon discovering WAIR, they switched to sizeless commerce freeing up their team's resources while continuing to satisfy their shoppers.
The WAIR Effect
Less than three months after integrating WAIR onto their eCommerce site, Johnnie-O saw a 14% increase in average order value and a 21% increase in conversion rates from new and returning shoppers who used WAIR for sizing rather than a size chart! The amount of time saved by their team on maintenance of their legacy solution has also been substantial.
The BRAND
One of the most infamous merino wool companies in the apparel industry, IBEX was born for the modern migration from highrise to mountaintop – and everywhere in between. As a leading name in sustainable fashion, IBEX continues to lead the charge for ethical apparel and amplifying the message to buy less, buy better.
Why WAIR
As a brand with a storied history in mountain climbing, exploration, and sustainability, Ibex needed a way to ensure its shoppers received the best-fitting gear. Partnering with WAIR was essential in eliminating size confusion from the shopper's journey and reducing the possibility of size-related returns.
The WAIR Effect
Since integrating WAIR onto its eCommerce site, Ibex has seen a 7.3% boost in AOV and a 28% increase in conversion rates from shoppers who use WAIR rather than a size chart! As an integral part of their sustainability stack, WAIR continues to ensure this rise in conversions comes at little cost to the planet.
The BRAND
Ministry of Supply is a market-leading men's and women's work-leisure clothing brand whose products are shaped by science and engineered with groundbreaking materials. With humble beginnings as a performance business wear company, Ministry of Supply has become a sophisticated and innovative collection of the finest work-leisure wardrobe staples built to work for your body.
Why WAIR
As a company positioned at the leading edge of fashion innovation, Ministry of Supply knew a modern sizing solution was needed for their eCommerce site. They chose WAIR because our solutions are rooted in the world's largest and fastest-growing database of 3D body scans, providing a sizing experience not found anywhere else.
The WAIR Effect
Naturally, Ministry of Supply's shoppers eagerly flocked to WAIR's solution once it went live on their eCommerce site. The response from their shoppers was so great Ministry of Supply saw an 11.1% increase in new shopper conversion rates and a 29% increase in AOV!
The BRAND
The Classic T-Shirt Company has effectively rewritten the playbook when it comes to delivering timeless, versatile, and sustainable men's and women's basics. Their team's unwavering commitment to a more progressive fashion industry has made them a leading name in wardrobe staples that offer a harmonious blend of premium quality and integrity.
Why WAIR
As curating a best-in-class brand experience is a top priority for their team, The Classic T-Shirt Company wanted to provide their shoppers with the tools needed to order their best-fitting products. While they found several suitable solutions for their eCommerce site, they didn't want a sizing tool that took shopper focus away from their conversion path by relying on the sizing strategy of other brands.
The WAIR Effect
The Classic T-Shirt Company chose WAIR for its foundations in 3D body data and eCommerce sizing strategy. Since integrating the solution onto their site, their team has seen shopper confidence in sizing flourish, resulting in a significant increase in conversion rates. In addition, 50% of all orders are now using WAIR for sizing guidance, which provides The Classic T-Shirt Company with the body data insights needed to optimize other business units and strengthen their overall eCommerce strategy.
The BRAND
Linksoul hails from a long line of golfers, craftsmen, and artists. As such, they create clothing with the renaissance man in mind. Their team of lifelong friends and visionaries holds an unwavering sense of corporate social responsibility, putting community, family, and friendship first, as well as mandatory golf on Fridays...
Why WAIR
With the growing popularity of their men’s shorts and pants, Linksoul saw a corresponding increase in size-based returns. Their existing size guidance for shoppers was size charts and model dimensions, but returns remained higher than desired. Reducing returns became a top priority.
The WAIR Effect
“We needed something that provided frictionless and accurate size recommendations that kept shoppers focused on our brand. WAIR Fit Advisor checked all three boxes and we rely on it to communicate the best fitting size to our shoppers.” - McGregor Button, VP Marketing @ Linksoul
The BRAND
Holderness & Bourne is a premium lifestyle brand that combines a distinctive, golf-inspired take on classic style with a modern approach to fit, fabric, and versatility. They offer a range of men's apparel and accessories designed to be comfortable and stylish both on and off the course.
Why WAIR
As a brand that highly emphasizes customer success, Holderness & Bourne wanted to ensure their shoppers had the tools to order their best-fitting sizes. They also found a surprising number of support tickets were related to sizing and fit and wanted to reduce the number of inquiries to free their support team's time.
The WAIR Effect
Holderness & Bourne chose WAIR to help eliminate shopper size confusion at the point of sale and reduce the number of support tickets related to sizing and fit. Not only has WAIR proved vital in achieving these goals, but the resulting boost in shopper confidence has also resulted in an 11% increase in conversion rates from new and existing shoppers!
The BRAND
7Diamonds was incorporated in the year 2000 with the mission of delivering premium and fashion-forward everyday wear to the masses. With an incredibly diverse clothing line comprised of sophisticated designs and high-grade fabrics, 7Diamonds clothing provides shoppers with the versatility needed to look and feel great on any occasion.
Why WAIR
As a brand that highly emphasizes customer success, 7Diamonds wanted to ensure that sizing was properly conveyed and understood by their shoppers. With a rapidly expanding shopper base bringing a heightened risk of size-related issues, they faced a dilemma. Do we optimize existing size charts and model dimensions, or do we integrate sizing tools so that we can remain focused on our craft and dedication to our customers?
The WAIR Effect
"We are so happy with WAIR and how seamless the functionality is on our site for users. The elevated shopper confidence is clear with the uptake and AOV increase." Alana Roseli-Aguirre, Marketing Director @ 7DIAMONDS
The BRAND
Founded by Olympic rower John Strotbeck, Boathouse was established to produce American Made, hand-crafted outerwear authentically rooted in sport and geared toward everyday life. Their commitments to domestic production and sustainability have made Boathouse a leading name in ethical activewear.
Why WAIR
While Boathouse has a storied history with universities and clubs, they only recently entered the retail eCommerce space and needed a sizing solution that was more precise than a size chart. WAIR's access to the world's largest and fastest-growing database of 3D body scans proved vital in delivering seamless and accurate size recommendations to their shoppers.
The WAIR Effect
Boathouse saw a 16% increase in conversion rates almost immediately after integrating WAIR onto their eCommerce site. A significant portion of their shopper base has expressed their love for the solution, with over 40% of orders now placed using WAIR for sizing!
The BRAND
Vineyard Vines was founded on the principles of chasing one’s dreams, doing what you love, and living the good life! Over the past two decades, co-founders and brothers Shep and Ian Murray cultivated a premium lifestyle brand that took the apparel industry by storm, empowering people from all walks of life to bring the good life with them through the clothes they wear daily.
Why WAIR
As an industry-leading brand with a vast global audience, Vineyard Vines wanted to deliver a seamless and personalized sizing experience to their shoppers. However, this proved challenging as most modern sizing solutions referenced other brands or required shoppers to take pictures of themselves to receive a size recommendation.
The WAIR Effect
After introducing their shoppers to the sizeless commerce experience, Vineyard Vines saw a 31% increase in new shopper conversion rates and a 17% increase in AOV! The body data provided by WAIR has also been vital in further refining their sizing strategy.
The BRAND
Born from one woman's refusal to settle, SHEFIT creates purpose-built activewear for the woman who demands the best when it comes to her workouts. With the inception of their Ultimate Sports Bra ®, SHEFIT redefined the standards for women's activewear, and their team continues to push the bounds of innovation within the athletic apparel industry.
Why WAIR
As a brand that designs its core products to work with the bodies of its shoppers, SHEFIT wanted the opportunity to refine its sizing strategy with a modern solution. While many options were considered, SHEFIT ultimately wanted a solution backed by body data and that didn't rely on other brands for sizing reference.
The WAIR Effect
SHEFIT partnered with WAIR to refine its eCommerce sizing strategy through 3D body data analysis. Since integrating WAIR onto their site, SHEFIT has seen a significant increase in shopper confidence, boosting conversion rates from both new and returning site visitors. To this day, 50% of SHEFIT's orders rely on WAIR for sizing guidance, and the body data insights our solution has delivered have been integral in evolving their sizing strategy.
The BRAND
A brand with a rich and storied history in women's fashion dating back to 1985, Misook provides elegant and sophisticated designs for women who refuse to compromise between style and comfort. Their emphasis on timeless silhouettes, elegant details, and sophisticated color palettes have earned Misook a loyal following from women worldwide.
Why WAIR
As a brand positioned at the forefront of women's luxury fashion, Misook wanted a premium sizing experience to complement its premium products. While many solutions were considered for their eCommerce store, WAIR's unique foundations in AI and 3D body data made it the obvious choice.
The WAIR Effect
After integrating WAIR onto its eCommerce store, Misook saw an 11.5% increase in AOV and a 25% increase in conversion rates from shoppers who used WAIR for size guidance! The body data insights gathered via WAIR have also proven invaluable in helping Misook shape its eCommerce strategy around the bodies of its shoppers.
The BRAND
Over the last forty years, SHEIKE has remained a family-owned business in Australia, with over 40 stores nationally and a dedicated eCommerce presence. SHEIKE continues to help shape the big and small moments in their customers' lives through timeless designs and beautiful details.
Why WAIR
Unimpressed with the inconsistent nature of size charts and fit guides, SHEIKE sought a better way to help their shoppers find their best-fitting products online. Partnering with WAIR helped their team eliminate size confusion from the shopper's journey leading to higher conversions and more delighted shoppers.
The WAIR Effect
The boost in shopper confidence provided by WAIR resulted in a 7.5% increase in average order value and a 19% increase in conversion rates from new and returning shoppers in less than 90 days! SHEIKE continues to see strong engagement with the tool as their shoppers wholly embrace sizeless commerce!
The BRAND
Born on the beaches of Sydney, Seafolly is championing a new era of swimwear that personifies the fiery Australian beach life while emphasizing the perfect fit every step of the way. Designed with modern women in mind, Seafolly provides shapes and support to suit various body types, destinations, and activities.
Why WAIR
While their shoppers loved their collections, Seafolly found it challenging to communicate sizing using size charts and model dimensions. Their team knew that a modern sizing solution was needed to drive conversions and reduce returns during the peak summer months.
The WAIR Effect
After integrating WAIR onto their eCommerce site, Seafolly saw a 17% increase in average order value and a 30% increase in conversion rates from new and returning shoppers! To this day, over 33% of Seafolly's shopper base continues to rely on WAIR for size and fit guidance during their journey.
The BRAND
Inspired by their Brazilian heritage Squeem celebrates women’s curves through innovative everyday wear boosted with the power of shapewear. Their storied history in beauty and fashion has empowered them to create premium shapewear that exudes confidence and individuality.
Why WAIR
As a brand that emphasizes the importance of sizing and fit, Squeem didn't want shoppers to have to rely on size charts and fit guides during their journey. WAIR helped Squeem streamline and refine their eCommerce sizing experience to drive conversions and delight their shoppers.
The WAIR Effect
With over 52% of all orders using WAIR for sizing and a 29% increase in new shopper conversion rates, it's safe to say Squeem's shoppers love sizeless commerce!
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The BRAND
Established in 2019 by plus-size model, fashion designer, and renaissance woman Taylor Long, Nomads is a leading provider of size-inclusive, destination-inspired swimwear that fits and flatters women of all shapes and sizes.
Why WAIR
As a brand with a truly size-inclusive product line, Nomads offers a plethora of sizes and cuts to its core shopper base. Their team quickly found, however, that shoppers would regularly consult customer support for size guidance rather than trusting their size charts. Nomads needed a way to both reduce support tickets on sizing and streamline shopper size guidance to save time.
The WAIR Effect
Nomads integrated WAIR in Q4 2021 and removed their size charts from all product display pages. Since the integration, the resulting boost in shopper confidence in sizing has been significant. Not only have support tickets for sizing been reduced considerably, but Nomads' customer support team can now instantly contextualize each order through WAIR's Order lookup dashboard, further reducing time spent on size guidance.
The BRAND
Ministry of Supply is a market-leading men's and women's work-leisure clothing brand whose products are shaped by science and engineered with groundbreaking materials. With humble beginnings as a performance business wear company, Ministry of Supply has become a sophisticated and innovative collection of the finest work-leisure wardrobe staples built to work for your body.
Why WAIR
As a company positioned at the leading edge of fashion innovation, Ministry of Supply knew a modern sizing solution was needed for their eCommerce site. They chose WAIR because our solutions are rooted in the world's largest and fastest-growing database of 3D body scans, providing a sizing experience not found anywhere else.
The WAIR Effect
Naturally, Ministry of Supply's shoppers eagerly flocked to WAIR's solution once it went live on their eCommerce site. The response from their shoppers was so great Ministry of Supply saw an 11.1% increase in new shopper conversion rates and a 29% increase in AOV!
The BRAND
Oliver Logan is a LA-based, sustainable apparel brand specializing in ethically-made women's denim products. Since its inception, Oliver Logan has meticulously crafted its eCommerce strategy to prioritize the environment, transparency, and social justice every step of the way, positioning them as one of the leading brands in sustainable denim.
Why WAIR
As a brand with an unwavering commitment to sustainability, Oliver Logan wanted to ensure its shoppers received the best-fitting products on the first try to reduce the carbon emissions and textile waste derived from returns. While their team tested several sizing solutions, they found most of them were either cumbersome, cost prohibitive, or both.
The WAIR Effect
Intrigued by the concept of sizeless commerce, Oliver Logan partnered with WAIR to gauge how their shoppers would respond to its presence on their eCommerce site. The results? A whopping 54% of all orders now rely on WAIR for sizing guidance, and the resulting boost in shopper confidence in sizing has led to a 32% increase in conversion rates from new and returning site visitors! Oliver Logan continues to see consistent feedback from its shoppers that the jeans they buy fit perfectly on their first order, which gets them closer to reducing bracketing, exchanges, and returns.
The BRAND
Established in 2004 by two longtime friends and fashion industry moguls, Marchesa crafts beautifully designed eveningwear inspired by vintage and Asian influences. While based in New York, the Marchesa collection is presently sold in high-end boutiques across the globe, as well as on their own dedicated eCommerce store.
Why WAIR
As a brand whose core offerings consist of elegant dresses made for the most special occasions, Marchesa wanted to ensure their shoppers could find their best-fitting sizes effortlessly. While several sizing solutions were considered, Marchesa needed a solution that didn't rely on other fashion brands for sizing reference. WAIR's seamless and personalized size recommendations helped eliminate size confusion from the shopper's journey, while keeping their site visitors focused on their products.
The WAIR Effect
As Marchesa's shoppers became more familiarized with WAIR, their confidence in sizing flourished, resulting in a 21% increase in conversion rates from first-time shoppers. To this day WAIR's body data insights have proven invaluable in helping Marchesa understand the true nature of their shopper's bodies.
The BRAND
Classic Six is transforming the common case of a "closet full of clothes, nothing to wear" into a "highly-edited closet full of purpose," with thoughtfully designed capsule collections of timeless, quality, versatile pieces that can be styled to create endless looks.
Why WAIR
Their team noticed an unusually high number of returns revolved around sizing and fit. Classic Six implemented WAIR to deliver their shoppers personalized and accurate size recommendations, resulting in purchases guaranteed to fit and flatter.
The WAIR Effect
Within the first month of implementing WAIR, Classic Six saw a 50% increase in AOV and a 21% increase in conversion rates from new shoppers. Eager to ditch the size chart, their shoppers have wholly embraced their new sizing solution, with 37% of all orders now made through WAIR!
The BRAND
Three Nails was born to fill a glaring void in the fitness market for minimalist activewear created with TRUE premium fabrics while representing one's Christian faith. As a pioneer of premium activewear representing the Kingdom of God, Three Nails has garnered global acclaim from male and female athletes across the globe.
Why WAIR
As the Q4 holiday rush crept ever nearer, Three Nails saw the need for a modern sizing tool that would help their shoppers find the best-fitting products. WAIR proved vital in helping their team navigate the peak shopping season with ease.
The WAIR Effect
After introducing their shoppers to sizeless commerce via WAIR, Three Nails saw a 28% increase in new shopper conversion rates and a 21% boost in average order value! WAIR's performance was so strong Three Nails decided to make it their primary sizing resource on their eCommerce site.
The BRAND
Born from one woman's refusal to settle, SHEFIT creates purpose-built activewear for the woman who demands the best when it comes to her workouts. With the inception of their Ultimate Sports Bra ®, SHEFIT redefined the standards for women's activewear, and their team continues to push the bounds of innovation within the athletic apparel industry.
Why WAIR
As a brand that designs its core products to work with the bodies of its shoppers, SHEFIT wanted the opportunity to refine its sizing strategy with a modern solution. While many options were considered, SHEFIT ultimately wanted a solution backed by body data and that didn't rely on other brands for sizing reference.
The WAIR Effect
SHEFIT partnered with WAIR to refine its eCommerce sizing strategy through 3D body data analysis. Since integrating WAIR onto their site, SHEFIT has seen a significant increase in shopper confidence, boosting conversion rates from both new and returning site visitors. To this day, 50% of SHEFIT's orders rely on WAIR for sizing guidance, and the body data insights our solution has delivered have been integral in evolving their sizing strategy.
The BRAND
Three Nails was born to fill a glaring void in the fitness market for minimalist activewear created with TRUE premium fabrics while representing one's Christian faith. As a pioneer of premium activewear representing the Kingdom of God, Three Nails has garnered global acclaim from male and female athletes across the globe.
Why WAIR
As the Q4 holiday rush crept ever nearer, Three Nails saw the need for a modern sizing tool that would help their shoppers find the best-fitting products. WAIR proved vital in helping their team navigate the peak shopping season with ease.
The WAIR Effect
After introducing their shoppers to sizeless commerce via WAIR, Three Nails saw a 28% increase in new shopper conversion rates and a 21% boost in average order value! WAIR's performance was so strong Three Nails decided to make it their primary sizing resource on their eCommerce site.
The BRAND
Rhone is committed to those guided by principle, driven to succeed, and devoted to family. Their industry-leading athleisure wear combines a seamless integration of fit, form, and function, inspiring men to live healthy, strong, and free.
Why WAIR
As a quickly growing D2C brand that grounded its growth in data and analytics, Rhone needed an eCommerce sizing and fit solution that did more than simply recommend sizes. They needed an all-in-one solution that would provide valuable data and analytics to help them understand their shoppers better.
The WAIR Effect
“WAIR’s understanding of each shopper’s body enables us to improve our current inventory strategies as well as our future size and fit strategy.” – Adam Bridegan, CRO @ Rhone Apparel
The BRAND
Designed in Los Angeles, Legends clothing provides a synergistic blend of the highest-quality materials and street-inspired silhouettes to provide athletes with the best both on and off the field. As a way to embody progress, Legends develops its designs around progressive social movements and donates the proceeds to other forward-thinking organizations.
Why WAIR
WAIR and Legends began discussions in Q3, 2020, as Legends began experiencing high volume growth. While Legends believed in WAIR as a company and a solution, they focused their next several months on other priorities. The belief was that the implementation process would take too much of their team’s time and that other roadmap initiatives were of higher priority.
The WAIR Effect
"I wish we would have implemented WAIR right when we met with them. They are an amazing team who got us up and running quickly and painlessly. The Fit Advisor is highly used and regarded by our shoppers." - Nick Lamothe, CMO @ The Legends Brand.
The BRAND
Born on the beaches of Sydney, Seafolly is championing a new era of swimwear that personifies the fiery Australian beach life while emphasizing the perfect fit every step of the way. Designed with modern women in mind, Seafolly provides shapes and support to suit various body types, destinations, and activities.
Why WAIR
While their shoppers loved their collections, Seafolly found it challenging to communicate sizing using size charts and model dimensions. Their team knew that a modern sizing solution was needed to drive conversions and reduce returns during the peak summer months.
The WAIR Effect
After integrating WAIR onto their eCommerce site, Seafolly saw a 17% increase in average order value and a 30% increase in conversion rates from new and returning shoppers! To this day, over 33% of Seafolly's shopper base continues to rely on WAIR for size and fit guidance during their journey.
The BRAND
Established in 2019 by plus-size model, fashion designer, and renaissance woman Taylor Long, Nomads is a leading provider of size-inclusive, destination-inspired swimwear that fits and flatters women of all shapes and sizes.
Why WAIR
As a brand with a truly size-inclusive product line, Nomads offers a plethora of sizes and cuts to its core shopper base. Their team quickly found, however, that shoppers would regularly consult customer support for size guidance rather than trusting their size charts. Nomads needed a way to both reduce support tickets on sizing and streamline shopper size guidance to save time.
The WAIR Effect
Nomads integrated WAIR in Q4 2021 and removed their size charts from all product display pages. Since the integration, the resulting boost in shopper confidence in sizing has been significant. Not only have support tickets for sizing been reduced considerably, but Nomads' customer support team can now instantly contextualize each order through WAIR's Order lookup dashboard, further reducing time spent on size guidance.
The BRAND
Ministry of Supply is a market-leading men's and women's work-leisure clothing brand whose products are shaped by science and engineered with groundbreaking materials. With humble beginnings as a performance business wear company, Ministry of Supply has become a sophisticated and innovative collection of the finest work-leisure wardrobe staples built to work for your body.
Why WAIR
As a company positioned at the leading edge of fashion innovation, Ministry of Supply knew a modern sizing solution was needed for their eCommerce site. They chose WAIR because our solutions are rooted in the world's largest and fastest-growing database of 3D body scans, providing a sizing experience not found anywhere else.
The WAIR Effect
Naturally, Ministry of Supply's shoppers eagerly flocked to WAIR's solution once it went live on their eCommerce site. The response from their shoppers was so great Ministry of Supply saw an 11.1% increase in new shopper conversion rates and a 29% increase in AOV!
The BRAND
Built on the philosophy of continuous improvement, KŌJŌ FIT was born in Australia in 2018 to provide a superior standard in performance clothing for the athletic. KŌJŌ FIT believes your physique deserves a tailor-made fit, that functions as well as it looks.
Why WAIR
As a relatively new performance clothing brand with a rapidly growing shopper base, KŌJŌ FIT wanted to increase conversion rates that had been hindered due to size confusion. They chose WAIR because of its seamlessness and lack of dependence on other brands for sizing reference.
The WAIR Effect
KŌJŌ FIT saw immediate shopper engagement with WAIR's solution, leading to a 23% increase in new shopper conversion rates. The consistent flow of shoppers using WAIR has also provided further insight into the body data surrounding KŌJŌ FIT's core shopper base.
The BRAND
Blackballed Golf is a premium golf apparel brand established to break down the barriers to entry and promote inclusivity and diversity in the sport.
Why WAIR
As a brand with a strong eCommerce presence and a growing shopper base, Blackballed Golf knew sizing was one of the most prevalent friction points within the shopper's journey. WAIR helped their team eliminate sizing friction and enhance the shopper experience with sizeless commerce.
The WAIR Effect
Shortly after integrating WAIR onto their eCommerce site, Blackballed Golf saw a whopping 50% increase in average order value from new and returning shoppers! Their shoppers have remained enamored with the solution as 27% of orders now rely on WAIR for sizing.
The BRAND
Z Supply was founded on the belief that simplicity, comfort, and style should coexist in every closet. Featuring signature plush fabrics, timeless silhouettes, and versatile styles, Z Supply's collections are everyday essentials that can be worn by women from all walks of life.
Why WAIR
Z Supply knew size apprehension was a major driver of cart abandonment and needed a modern sizing solution to boost shopper confidence and conversions. WAIR's seamless and personalized size recommendations proved to be the perfect answer to their dilemma.
The WAIR Effect
Z Supply introduced their shoppers to sizeless commerce via WAIR and saw an 8.4% increase in average order value from new and returning site visitors. As their team collects valuable body data driven by the solution, the optimization opportunities across Z Supply's business units continue to grow daily.
The BRAND
Maven Thread understands the importance of balancing fashion, function, and comfort into every design. That's why their fearless founder, Kristin, personally brings each piece to life with her unique touch, hand-painting many of the designs to perfection.
Why WAIR
As a brand that prioritizes customer success, Maven Thread wanted to boost shopper confidence by offering a simple and effective sizing solution. WAIR helped them achieve this goal while providing valuable insight into the body data surrounding their shoppers.
The WAIR Effect
Shortly after integrating WAIR onto their eCommerce site, Maven Thread experienced a whopping 50% increase in average order value while uncovering the body data insights needed to further optimize all business units.
The BRAND
Bad Birdie leads the next golfing generation to shed new light on an old game. Once polluted with a negative stigma, preconceived notions, and rigid traditions, golf is changing, and Bad Birdie stands at the forefront of this movement.
Why WAIR
As Bad Birdie experienced high-volume growth, they saw the need for a modern sizing tool but didn't want to divert their focus from other business objectives. WAIR onboarded Bad Birdie with minimal effort from their team and has continued to deliver the precise and personalized size recommendations their shoppers crave.
The WAIR Effect
"We integrated WAIR in days, and it only required 1-2 hours of my team's time. The WAIR team is amazing to work with." - Jason Richardson, CEO of Bad Birdie
The BRAND
Vineyard Vines was founded on the principles of chasing one’s dreams, doing what you love, and living the good life! Over the past two decades, co-founders and brothers Shep and Ian Murray cultivated a premium lifestyle brand that took the apparel industry by storm, empowering people from all walks of life to bring the good life with them through the clothes they wear daily.
Why WAIR
As an industry-leading brand with a vast global audience, Vineyard Vines wanted to deliver a seamless and personalized sizing experience to their shoppers. However, this proved challenging as most modern sizing solutions referenced other brands or required shoppers to take pictures of themselves to receive a size recommendation.
The WAIR Effect
After introducing their shoppers to the sizeless commerce experience, Vineyard Vines saw a 31% increase in new shopper conversion rates and a 17% increase in AOV! The body data provided by WAIR has also been vital in further refining their sizing strategy.
The BRAND
Johnnie-O is a market-leading men's and boy's lifestyle apparel company that combines the flair of the SoCal lifestyle with a hint of East Coast panache, Southern charm, and Midwest grit. After decades of innovation and timeless collections, Johnnie-O guy has become notorious with men across the globe for offering nothing but the best.
Why WAIR
As a forward-thinking apparel company, Johnnie-O previously integrated a sizing tool to help shoppers find their best-fitting products. Upon discovering WAIR, they switched to sizeless commerce freeing up their team's resources while continuing to satisfy their shoppers.
The WAIR Effect
Less than three months after integrating WAIR onto their eCommerce site, Johnnie-O saw a 14% increase in average order value and a 21% increase in conversion rates from new and returning shoppers who used WAIR for sizing rather than a size chart! The amount of time saved by their team on maintenance of their legacy solution has also been substantial.
The BRAND
From humble beginnings as a tee shirt subscription service operating out of a San Diego guest room to one of the most prominent names in men’s lifestyle apparel, Fresh Clean Threads sets the benchmark for wardrobe staples that look (and fit) great without breaking the bank.
Why WAIR
After establishing their D2C eCommerce website, Fresh Clean Threads saw rapid growth and wanted to cultivate a best-in-class brand experience for their growing shopper base. They decided the best way to achieve this and cement shopper loyalty was to eliminate the most common point of friction within their shopper’s journey, which (unsurprisingly) was sizing and fit.
The WAIR Effect
"Fresh Clean Threads integrated WAIR and immediately saw a material lift in revenue per session. We stopped driving traffic to our size charts, pushing all shoppers to use WAIR due to the user experience and conversion benefit. With WAIR, customers can easily confirm their size and continue their shopping experience, knowing they are checking out with the proper fit. The benefits have been significant." - Daniel Silverman, Senior E-Commerce Product Manager @ Fresh Clean Threads
The BRAND
Rhone is committed to those guided by principle, driven to succeed, and devoted to family. Their industry-leading athleisure wear combines a seamless integration of fit, form, and function, inspiring men to live healthy, strong, and free.
Why WAIR
As a quickly growing D2C brand that grounded its growth in data and analytics, Rhone needed an eCommerce sizing and fit solution that did more than simply recommend sizes. They needed an all-in-one solution that would provide valuable data and analytics to help them understand their shoppers better.
The WAIR Effect
“WAIR’s understanding of each shopper’s body enables us to improve our current inventory strategies as well as our future size and fit strategy.” – Adam Bridegan, CRO @ Rhone Apparel
The BRAND
One of the most infamous merino wool companies in the apparel industry, IBEX was born for the modern migration from highrise to mountaintop – and everywhere in between. As a leading name in sustainable fashion, IBEX continues to lead the charge for ethical apparel and amplifying the message to buy less, buy better.
Why WAIR
As a brand with a storied history in mountain climbing, exploration, and sustainability, Ibex needed a way to ensure its shoppers received the best-fitting gear. Partnering with WAIR was essential in eliminating size confusion from the shopper's journey and reducing the possibility of size-related returns.
The WAIR Effect
Since integrating WAIR onto its eCommerce site, Ibex has seen a 7.3% boost in AOV and a 28% increase in conversion rates from shoppers who use WAIR rather than a size chart! As an integral part of their sustainability stack, WAIR continues to ensure this rise in conversions comes at little cost to the planet.
The BRAND
Established by one man who refused to compromise between style and comfort, Mugsy Jeans sets the standard for innovation in the world of men's denim. After working with industry experts for years, testing thousands of fabrics, and traveling worldwide, their founder, Leo Mugsy, successfully created the perfect super-stretch denim jeans, helping guys everywhere regain their confidence in how they look and feel.
Why WAIR
Mugsy knew denim jeans were one of the most returned products in fashion eCommerce and decided it was time to streamline their eCommerce experience with a modern sizing solution. While many solutions were considered by their team, WAIR's unique foundations in AI and 3D body data made it the obvious choice, and their shoppers seem to agree!
The WAIR Effect
Upon implementing WAIR onto their eCommerce site, Mugsy found that new shoppers who used WAIR for sizing were 6.6x more likely to convert than those who used a size chart. The body data insights provided by WAIR have also been invaluable in shaping Mugsy's sizing strategy for both current and future product launches.
The BRAND
Ministry of Supply is a market-leading men's and women's work-leisure clothing brand whose products are shaped by science and engineered with groundbreaking materials. With humble beginnings as a performance business wear company, Ministry of Supply has become a sophisticated and innovative collection of the finest work-leisure wardrobe staples built to work for your body.
Why WAIR
As a company positioned at the leading edge of fashion innovation, Ministry of Supply knew a modern sizing solution was needed for their eCommerce site. They chose WAIR because our solutions are rooted in the world's largest and fastest-growing database of 3D body scans, providing a sizing experience not found anywhere else.
The WAIR Effect
Naturally, Ministry of Supply's shoppers eagerly flocked to WAIR's solution once it went live on their eCommerce site. The response from their shoppers was so great Ministry of Supply saw an 11.1% increase in new shopper conversion rates and a 29% increase in AOV!
The BRAND
The Classic T-Shirt Company has effectively rewritten the playbook when it comes to delivering timeless, versatile, and sustainable men's and women's basics. Their team's unwavering commitment to a more progressive fashion industry has made them a leading name in wardrobe staples that offer a harmonious blend of premium quality and integrity.
Why WAIR
As curating a best-in-class brand experience is a top priority for their team, The Classic T-Shirt Company wanted to provide their shoppers with the tools needed to order their best-fitting products. While they found several suitable solutions for their eCommerce site, they didn't want a sizing tool that took shopper focus away from their conversion path by relying on the sizing strategy of other brands.
The WAIR Effect
The Classic T-Shirt Company chose WAIR for its foundations in 3D body data and eCommerce sizing strategy. Since integrating the solution onto their site, their team has seen shopper confidence in sizing flourish, resulting in a significant increase in conversion rates. In addition, 50% of all orders are now using WAIR for sizing guidance, which provides The Classic T-Shirt Company with the body data insights needed to optimize other business units and strengthen their overall eCommerce strategy.
The BRAND
7Diamonds was incorporated in the year 2000 with the mission of delivering premium and fashion-forward everyday wear to the masses. With an incredibly diverse clothing line comprised of sophisticated designs and high-grade fabrics, 7Diamonds clothing provides shoppers with the versatility needed to look and feel great on any occasion.
Why WAIR
As a brand that highly emphasizes customer success, 7Diamonds wanted to ensure that sizing was properly conveyed and understood by their shoppers. With a rapidly expanding shopper base bringing a heightened risk of size-related issues, they faced a dilemma. Do we optimize existing size charts and model dimensions, or do we integrate sizing tools so that we can remain focused on our craft and dedication to our customers?
The WAIR Effect
"We are so happy with WAIR and how seamless the functionality is on our site for users. The elevated shopper confidence is clear with the uptake and AOV increase." Alana Roseli-Aguirre, Marketing Director @ 7DIAMONDS
The BRAND
Born from the Andes Mountains, Paka works with nature to create wardrobe staples that are earth-friendly, exceptionally durable, and wonderfully comfortable. Their sustainable efforts have earned them the distinguished title of B Corp, an accolade reserved only for brands that meet the highest standards of accountability and transparency.
Why WAIR
As a leading name in sustainable apparel, Paka knew that sizing issues were a major contributor to environmentally-damaging returns. As the 2021 peak season grew closer, their team realized the need for a sizing solution that would boost shopper confidence in size while simultaneously reducing their peak season return rates.
The WAIR Effect
Paka integrated WAIR as their all-in-one eCommerce sizing solution to tackle the 2021 peak shopping season. Soon after the integration, their shopper base became enamored with the sizeless commerce experience, with 43% of all orders using WAIR for size guidance. The resulting boost in shopper confidence not only reduced Paka's return rates but also led to a 22% increase in the likelihood of conversion from shoppers who use WAIR over a size chart.
The BRAND
Linksoul hails from a long line of golfers, craftsmen, and artists. As such, they create clothing with the renaissance man in mind. Their team of lifelong friends and visionaries holds an unwavering sense of corporate social responsibility, putting community, family, and friendship first, as well as mandatory golf on Fridays...
Why WAIR
With the growing popularity of their men’s shorts and pants, Linksoul saw a corresponding increase in size-based returns. Their existing size guidance for shoppers was size charts and model dimensions, but returns remained higher than desired. Reducing returns became a top priority.
The WAIR Effect
“We needed something that provided frictionless and accurate size recommendations that kept shoppers focused on our brand. WAIR Fit Advisor checked all three boxes and we rely on it to communicate the best fitting size to our shoppers.” - McGregor Button, VP Marketing @ Linksoul
The BRAND
CADOGAN’s premium menswear has garnered global acclaim for its notorious boldness, exceptional craftsmanship, and individuality in design. Their team’s relentless pursuit of perfection has led them across the globe to discover new fabric mills, leather tanneries, and crafting methods, further improving their lines of statement leather jackets and men’s staples.
Why WAIR
As CADOGAN began experiencing high-volume growth, they realized sizing was one of their shoppers' biggest obstacles to conversion and was a staple reason for returns. Their team wanted to boost shopper confidence in sizing but needed a solution that was both seamless and premium quality to compliment the CADOGAN brand experience.
The WAIR Effect
CADOGAN chose WAIR as their all-in-one sizing solution and found that new shoppers were (on average) 15 times more likely to convert if they used the solution during their journey. The boost in shopper confidence gained from WAIR has also helped CADOGAN boost average order value from both new and returning shoppers.
Join the brands that put a priority on sizing.
