Mott & Bow
Mott & Bow knew denim jeans were one of the most-returned products in fashion eCommerce due to ongoing complications with sizing and fit. Their team needed a seamless sizing tool that would help shoppers find their best-fitting products without taking the focus off their products by mentioning other brands.
Mott & Bow was born out of a simple question: how can we get people premium-grade jeans at a reasonable price? Using the finest denim fabrics from the best mills in the world and applying the manually intensive artistic processes in the laundry, Mott & Bow has effectively transformed denim and made it look effortless.
The WAIR Effect
After integrating WAIRÂ onto its Shopify eCommerce site, Mott & Bow saw an immediate boost in shopper confidence, resulting in a 21% increase in conversion rates! WAIR's integration with Klaviyo has also proved vital in helping Mott & Bow gather consistent valuable feedback from their shoppers to optimize all areas of their business.
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