Mott & Bow

Mott & Bow knew denim jeans were one of the most-returned products in fashion eCommerce due to ongoing complications with sizing and fit. Their team needed a seamless sizing tool that would help shoppers find their best-fitting products without taking the focus off their products by mentioning other brands.

A photo of a stylish couple laughing on a pier wearing Mott & Bow clothing purchased using WAIR for sizing
Mott & Bow logo
A stylish woman wearing standing in front of a cement wallA stylish, in-shape man sitting on a street curb

Mott & Bow was born out of a simple question: how can we get people premium-grade jeans at a reasonable price? Using the finest denim fabrics from the best mills in the world and applying the manually intensive artistic processes in the laundry, Mott & Bow has effectively transformed denim and made it look effortless.

The WAIR Effect

After integrating WAIR onto its Shopify eCommerce site, Mott & Bow saw an immediate boost in shopper confidence, resulting in a 21% increase in conversion rates! WAIR's integration with Klaviyo has also proved vital in helping Mott & Bow gather consistent valuable feedback from their shoppers to optimize all areas of their business.

Increase in conversion rates

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