Fresh Clean Threads

After establishing their D2C eCommerce website, Fresh Clean Threads saw rapid growth and wanted to cultivate a best-in-class brand experience for their growing shopper base. They decided the best way to achieve this and cement shopper loyalty was to eliminate the most common point of friction within their shopper’s journey, which (unsurprisingly) was sizing and fit.

Two men sitting in an upscale room and wearing clothing from Fresh Clean Threads, one of WAIR's brand partners
Fresh Clean Threads logo
A large man wearing a red tee shirtA young couple sitting in a backyard

From humble beginnings as a tee shirt subscription service operating out of a San Diego guest room to one of the most prominent names in men’s lifestyle apparel, Fresh Clean Threads sets the benchmark for wardrobe staples that look (and fit) great without breaking the bank.

The WAIR Effect

"Fresh Clean Tees integrated WAIR and immediately saw a material lift in revenue per session. We stopped driving traffic to our size charts, pushing all shoppers to use WAIR due to the user experience and conversion benefit. With WAIR, customers can easily confirm their size and continue their shopping experience, knowing they are checking out with the proper fit. The benefits have been significant." - Daniel Silverman, Senior E-Commerce Product Manager @ Fresh Clean Threads

Revenue processed through WAIR

WAIR Partner brands

Join the brands that trust WAIR for size and fit

Vineyard Vines
Ministry of Supply
Tee Shirt Palace