As a forward-thinking apparel company, Johnnie-O previously integrated a sizing tool to help shoppers find their best-fitting products. Upon discovering WAIR, they switched to sizeless commerce freeing up their team's resources while continuing to satisfy their shoppers.

A stylish man leaning on a metal pylon and wearing a vest made by Johnnie-O, one of WAIR's brand partners
Johnnie-O logo
A stylish man wearing a blue t-shirt against a blue backgroundA group of friends and family gathered outside a wooden cabin

Johnnie-O is a market-leading men's and boy's lifestyle apparel company that combines the flair of the SoCal lifestyle with a hint of East Coast panache, Southern charm, and Midwest grit. After decades of innovation and timeless collections, Johnnie-O guy has become notorious with men across the globe for offering nothing but the best.

The WAIR Effect

Less than three months after integrating WAIR onto their eCommerce site, Johnnie-O saw a 14% increase in average order value and a 21% increase in conversion rates from new and returning shoppers who used WAIR for sizing rather than a size chart! The amount of time saved by their team on maintenance of their legacy solution has also been substantial.

Increase in conversion rates

WAIR Partner brands

Join the brands that trust WAIR for size and fit

Vineyard Vines
Ministry of Supply
Fresh Clean Threads
Tee Shirt Palace