Customer Success Stories


As a forward-thinking apparel company, Johnnie-O previously integrated a sizing tool to help shoppers find their best-fitting products. Upon discovering WAIR, they switched to sizeless commerce freeing up their team's resources while continuing to satisfy their shoppers.

Johnnie-O is a market-leading men's and boy's lifestyle apparel company that combines the flair of the SoCal lifestyle with a hint of East Coast panache, Southern charm, and Midwest grit. After decades of innovation and timeless collections, Johnnie-O guy has become notorious with men across the globe for offering nothing but the best.

Tech Stack:

The WAIR Effect

Less than three months after integrating WAIR onto their eCommerce site, Johnnie-O saw a 14% increase in average order value and a 21% increase in conversion rates from new and returning shoppers who used WAIR for sizing rather than a size chart! The amount of time saved by their team on maintenance of their legacy solution has also been substantial.

Increase in conversion rates

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