Johnnie-O
As a forward-thinking apparel company, Johnnie-O previously integrated a sizing tool to help shoppers find their best-fitting products. Upon discovering WAIR, they switched to sizeless commerce freeing up their team's resources while continuing to satisfy their shoppers.
![A stylish man leaning on a metal pylon and wearing a vest made by Johnnie-O, one of WAIR's brand partners](https://cdn.prod.website-files.com/6286c9ef78f7d7ab3fad1d8d/64ad321f7b8e21b2aab51c6c_Placeholder%20Lightbox-2.webp)
![Johnnie-O logo](https://cdn.prod.website-files.com/6286c9ef78f7d7ab3fad1d8d/64141871729c3012e11b6aaf_johnnie-o%20logo.webp)
![A stylish man wearing a blue t-shirt against a blue background](https://cdn.prod.website-files.com/6286c9ef78f7d7ab3fad1d8d/641418735b5e4a2c21e70061_johnnie-o.webp)
![A group of friends and family gathered outside a wooden cabin](https://cdn.prod.website-files.com/6286c9ef78f7d7ab3fad1d8d/64141877dba3676876b43a2d_johnnie-o%203.webp)
Johnnie-O is a market-leading men's and boy's lifestyle apparel company that combines the flair of the SoCal lifestyle with a hint of East Coast panache, Southern charm, and Midwest grit. After decades of innovation and timeless collections, Johnnie-O guy has become notorious with men across the globe for offering nothing but the best.
The WAIR Effect
Less than three months after integrating WAIR onto their eCommerce site, Johnnie-O saw a 14% increase in average order value and a 21% increase in conversion rates from new and returning shoppers who used WAIR for sizing rather than a size chart! The amount of time saved by their team on maintenance of their legacy solution has also been substantial.