ABLE knew the modern woman didn't have time to waste trying to find her best-fitting clothing online. They implemented WAIR to remove size confusion from the shopper journey and drive loyalty via personalized sizing experiences.

A stylish young blonde woman walking through a Germanic town wearing ABLE clothing purchased using WAIR for sizing
ABLE Clothing logo
A fashionable young African-American woman wearing ABLE clothing A fashionable young blonde woman sitting in a room wearing a cozy sweater

Born with a mission to empower women to create a better future for themselves and their families, ABLE is known globally for its thoughtfully designed wardrobe staples that are not only an investment piece for your wardrobe but also for women everywhere.

The WAIR Effect

Shortly after introducing their shoppers to sizeless commerce, ABLE saw shopper confidence in sizing flourish, ultimately driving up conversion rates by 18%. The body data captured by WAIR will prove instrumental in helping ABLE shape their eCommerce strategy around the bodies of its shoppers.

Increase in conversion rates

WAIR Partner brands

Join the brands that trust WAIR for size and fit

Vineyard Vines
Ministry of Supply
Fresh Clean Threads
Tee Shirt Palace