While their shoppers loved their collections, Seafolly found it challenging to communicate sizing using size charts and model dimensions. Their team knew that a modern sizing solution was needed to drive conversions and reduce returns during the peak summer months.

A beautiful young woman lounging on a beach wearing a bikini from Seafolly
Seafolly logo
An athletic woman standing next to a palm tree on a tropical beachTwo friends attending a Seafolly fashion event

Born on the beaches of Sydney, Seafolly is championing a new era of swimwear that personifies the fiery Australian beach life while emphasizing the perfect fit every step of the way. Designed with modern women in mind, Seafolly provides shapes and support to suit various body types, destinations, and activities.

The WAIR Effect

After integrating WAIR onto their eCommerce site, Seafolly saw a 17% increase in average order value and a 30% increase in conversion rates from new and returning shoppers! To this day, over 33% of Seafolly's shopper base continues to rely on WAIR for size and fit guidance during their journey.

Increase in conversion rates

WAIR Partner brands

Join the brands that trust WAIR for size and fit

Vineyard Vines
Ministry of Supply
Fresh Clean Threads
Tee Shirt Palace