The Classic T-Shirt Company has effectively rewritten the playbook when it comes to delivering timeless, versatile, and sustainable men's and women's basics. Their team's unwavering commitment to a more progressive fashion industry has made them a leading name in wardrobe staples that offer a harmonious blend of premium quality and integrity.
The Classic T-Shirt Company chose WAIR for its foundations in 3D body data and eCommerce sizing strategy. Since integrating the solution onto their site, their team has seen shopper confidence in sizing flourish, resulting in a significant increase in conversion rates. In addition, 50% of all orders are now using WAIR for sizing guidance, which provides The Classic T-Shirt Company with the body data insights needed to optimize other business units and strengthen their overall eCommerce strategy.