Stop Buying Inventory for "Average" Bodies.
Align your inventory depth with the anatomical reality of your traffic. Use WAIR Body Intelligence (BI) to predict demand based on Primary Cubes and Secondary Distributions.
The Linear Fallacy
The Hook
Traditional merchandising uses "Size Curves" based on historical sales. But sales data is a lie—it only tells you what people bought from what you had available. It doesn't tell you who didn't buy because the fit was wrong.
The WAIR Solution
We reveal the Anatomical Demand of your traffic. We map your site visitors into "Sizing Cubes" before they ever checkout, allowing you to buy inventory that matches the physical dimensions of your prospective audience.
Where Your Shoppers Are vs. Where Your Inventory Is
Typical Apparel Size Curve Allocation
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Traditional size curves only take into account historical sales... leaving out sales opportunity.
Traditional Size Curve vs WAIR Shopper Body Distribution
WAIR understands the recommended size of every shopper viewing your products, revealing inventory and revenue opportunities hidden by traditional size runs.
Which Fit Variants Should You Offer?
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The Problem
Brands often guess when deciding whether to offer secondary fit variants. These decisions usually rely on assumptions, which is highly risky.
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The Insights
WAIR analyzes the actual body anatomy of your shoppers, which shows where meaningful segments are underserved.
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The Opportunity
WAIR's Body Insights determine which variants deserve inventory investment.
Some Sizes Drive Profit. Others Drive Returns.
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High Profit Size Segments
Shoppers whose body types consistently convert, keep their purchase, and generate strong margins.
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High Return Segments
These sizes generate excess returns and customer frustration.
Understanding Return Risk Before You Buy Inventory
WAIR correlates shopper body measurements with purchase and return behavior to identify which size and fit combinations generate the most friction.
This allows merchandising and product teams to determine whether return
Problems are caused by
Built from global 3D body data
Design fit problems
Insufficient size coverage
Instead of reacting to returns after the season, brands can fix the underlying fit issues before placing inventory orders.
Beyond Size Recommendation
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Traditional Size Recommenders
They help you sell what you made. They don’t tell you what you should have made.
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WAIR Body Intelligence
WAIR Reveals what your size runs should be next season.
Is Your Inventory Aligned with Your Customers’ Bodies?
We analyze a sample of your shopper traffic and compare it to your current size curve and inventory mix.
You'll see exactly where your assortment is over-indexed, under-indexed, and where you're leaving revenue on the table.
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