How SwimOutlet Streamlined Reviews with WAIR + Okendo

In apparel eCommerce, every customer interaction matters. From fit guidance to post-purchase reviews, the brands that create seamless, personalized journeys see higher engagement, stronger loyalty, and fewer returns.

That’s why SwimOutlet partnered with WAIR and Okendo to unify two critical touchpoints: size and fit confidence, and post-purchase reviews.

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The Challenge: Two Emails, Two Workflows

Before this integration, SwimOutlet faced a familiar problem:

• Fit insights lived in one workflow — WAIR’s size and fit feedback requests.
• Product reviews lived in another — Okendo’s post-purchase review emails.

That meant sending two separate emails to the same customer. The result? Lower response rates, unnecessary email volume, and a disjointed brand experience.

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The Solution: WAIR + Okendo Integration

By integrating WAIR into Okendo’s review request flow, SwimOutlet turned two customer touchpoints into one streamlined, powerful interaction.

Now, when SwimOutlet shoppers receive a review request email from Okendo, they can:

• Leave a product review and
• Share size and fit feedback through WAIR

— all within the same request.

This means:
✅ One less email for the customer
✅ More responses for SwimOutlet
✅ Cleaner data flowing back into both WAIR and Okendo

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Why This Matters

For shoppers: It reduces friction. Customers are more likely to leave reviews and share fit feedback when the process is simple and consolidated.

For SwimOutlet:

• Higher response rates → more reviews, more fit insights
• Better data quality → fewer missing signals about sizing and fit
• Stronger personalization → WAIR’s fit prediction engine learns faster, and Okendo reviews become more valuable

For the industry: It’s proof that integrations matter. Instead of forcing shoppers into fragmented journeys, best-in-class solutions can work together to create unified experiences that drive loyalty and profitability.

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Early Results

Since rolling out the WAIR + Okendo integration, SwimOutlet has seen:

• More review submissions: Customers complete the process because it’s easier.
• Richer fit data: Every review can now be tied back to size and fit feedback.
• Less email fatigue: A smoother brand experience with fewer touchpoints.

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What’s Next

WAIR and Okendo share a mission: empower apparel brands with the insights they need to delight shoppers and reduce costly returns. This partnership is just the beginning.

For SwimOutlet, it means every review is now more than just a star rating — it’s a source of actionable data that fuels smarter fit recommendations and better customer experiences.

For other apparel brands, it’s a signal that your tech stack doesn’t need to be siloed. By choosing solutions that integrate, you can create customer journeys that are not only seamless but also more profitable.

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Key Takeaway

The WAIR + Okendo partnership eliminates duplicate communication, improves shopper experience, and delivers better data to brands. SwimOutlet’s success shows what’s possible when leading eCommerce tools work together to unify the shopper journey.

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👉 Download the Swim Outlet + WAIR Case Study? download link

👉 Want to see how WAIR can integrate into your review flow? Schedule a Demo

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