WAIR + Fuego.io: Powering Consistent Fit Confidence Across Web and Mobile

Shoppers expect seamless experiences wherever they engage with your brand — whether that’s browsing on desktop, shopping on mobile, or checking out in an app. For apparel retailers, maintaining that consistency is especially important when it comes to fit and sizing.

That’s why BYLT Basics partnered with WAIR and Fuego.io to deliver the same fit confidence across their website and mobile app.

The Challenge: Web vs. App Fit Journeys

Like many leading apparel brands, BYLT Basics had invested heavily in optimizing its online shopping experience. On the website, WAIR was already powering personalized size recommendations that improved conversion and reduced returns.

But BYLT Basics was also rapidly growing its mobile presence with a new app built on the Fuego.io platform. The challenge? Ensuring that shoppers received the same high-quality fit recommendations within the app as they did online.

Without this consistency, BYLT Basics risked creating two very different shopping journeys — and losing the trust and confidence they’d built with their customers.

The Solution: WAIR Integrated with Fuego.io

Through the WAIR + Fuego.io partnership, BYLT Basics integrated WAIR’s fit recommendation engine directly into their mobile app. This meant:

• Seamless experience: Shoppers received the same personalized fit guidance whether they were on the website or in the app.
• Consistent data: Fit insights flowed through both channels, ensuring WAIR’s AI models continued to learn and refine across the entire customer base.
• Unified brand confidence: No matter where a customer shopped, they could trust BYLT Basics to guide them to the right fit.

Why It Matters

For shoppers: It builds trust. Customers no longer worry about whether the app is giving different recommendations than the site. The experience feels seamless, intuitive, and reliable.

For BYLT Basics:

• Higher conversion rates across app and web
• Lower return rates by ensuring shoppers buy the right size the first time
• Stronger customer loyalty through consistent brand experiences

For the industry: This partnership shows how best-in-class platforms can combine to meet shoppers where they are. WAIR ensures fit confidence, Fuego.io powers the mobile app, and together they create a unified experience that drives long-term profitability.

BYLT Basics Leading the Way

BYLT Basics has always been about delivering elevated basics with a premium feel. Now, by bringing WAIR into their Fuego.io-powered mobile app, they’re setting a new standard for how apparel brands can create continuity across digital channels.

The result? A shopping journey that feels effortless, no matter where it starts.

Key Takeaway

WAIR + Fuego.io = consistent fit confidence everywhere your shoppers interact with your brand.

‍

‍

👉 Ready to unify fit recommendations across your digital touchpoints? Schedule a Demo

‍