Size charts and fit guides have been the industry standard for fashion eCommerce for decades, but how proficient are your shoppers at capturing their own measurements? In this industry report, WAIR's team of sizing experts uncovers the deviations between shopper body dimensions and their captured measurements, their sentiment around existing sizing methods, and the solutions they want to see from brands in 2023.

As Legends experienced high-volume growth, they knew a seamless sizing tool was needed for their eCommerce shop to keep returns low and boost conversions. WAIR's storied history in data-backed size recommendations made it the obvious choice.

The Classic Tee Shirt Company wanted to ensure shoppers received their best-fitting products but didn’t want a solution that relied on other brands for reference. They chose WAIR because our solution is rooted in the body data of millions of global shoppers.

7Diamonds' customer support team noticed over 70% of inbound tickets were based on sizing. They chose WAIR to give their shoppers confidence during size selection and reduce their customer support burden.

CADOGAN knew that sizing is one of the biggest obstacles to conversion for eCommerce clothing brands. WAIR was chosen to boost their shopper confidence in size selection, getting them one step closer to purchase.

As a brand that provides briefs and panties for seniors struggling with heavy incontinence, Wearever needed a sizing solution that was both accurate and easy to use in order to reduce costly returns.

As they experienced high-volume growth, Linksoul found that a vast amount of their returns were size-related. They worked with WAIR to reduce their return rates by 20% while keeping shoppers focused on their brand.

2022's peak season held value far beyond driving increased sales volume. Those crucial months will singlehandedly shape your brand's 2023 eComm strategy IF you know what takeaways to prioritize. Our eBook collaboration with Loop, TryNow, HafBack, and adQuadrant uncovers the key takeaways apparel brands should prioritize from last year's Q4 rush.

Our whitepaper, constructed by our team of sizing experts, reveals how eCommerce apparel brands can unlock a higher plane of personalization through sizeless commerce. You will also find the full results of our recent consumer body study, exclusive insights, and real-world case studies from brands currently embracing the concept of sizeless commerce.