Building a Customer-Focused Content Strategy w/ Alexa Kilroy of Triple Whale

Alexa Kilroy’s path hasn’t been linear – she started her career as a high school English teacher and is now head of brand for a fast-growing startup bringing an AI data platform to eCommerce. But one common thread is that she’s been unwavering in working hard and saying “yes” to new opportunities that come her way. 

In this advice-oriented episode of WAIR Chats we discuss:

  • Why you need to become a student of your customer in order to create good brand content. 
  • How to crowdsourcing customer feedback to build better personas to drive your content strategy. 
  • Why your content KPIs should largely be benchmarking against your own performance
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Triple Whale