As a brand that highly emphasizes customer success, 7Diamonds wanted to ensure that sizing was properly conveyed and understood by their shoppers. With a rapidly expanding shopper base bringing a heightened risk of size-related issues, they faced a dilemma. Do we optimize existing size charts and model dimensions, or do we integrate sizing tools so that we can remain focused on our craft and dedication to our customers?

Two stylish young women wearing pink sweaters made by 7Diamonds, one of WAIR's brand partners
7Diamonds logo
Two stylish young women standing in a snowy fieldA middle-aged man lounging on a folding chair

7Diamonds was incorporated in the year 2000 with the mission of delivering premium and fashion-forward everyday wear to the masses. With an incredibly diverse clothing line comprised of sophisticated designs and high-grade fabrics, 7Diamonds clothing provides shoppers with the versatility needed to look and feel great on any occasion.

The WAIR Effect

"We are so happy with WAIR and how seamless the functionality is on our site for users. The elevated shopper confidence is clear with the uptake and AOV increase." Alana Roseli-Aguirre, Marketing Director @ 7DIAMONDS

Increase in average order value

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