Customer Success Stories

Buffalo Jackson

As a brand whose core offerings are premium full-grain leather jackets, Buffalo Jackson wanted to provide its shoppers with the tools needed to order their best-fitting sizes the first time. WAIR helped their team achieve this goal while keeping the shopper's focus on their brand and products.

Buffalo Jackson is an industry-leading leather goods and apparel brand with a love for adventure and dedication to choosing a simpler way of living. Their team honors the lost craft of learning a new trade and hard work earned with your hands, and they express this through their products which add quality to the everyday experiences of their shoppers.

Tech Stack:
Triple Whale

The WAIR Effect

Less than 90 days after integrating WAIR onto its eCommerce site, Buffalo Jackson saw a 70% boost in AOV and a 15% boost in conversion rates from shoppers who used WAIR during their journey. As their shoppers use WAIR to find their best-fitting sizes, Buffalo Jackson continues to collect fit reviews to fine-tune their sizing strategy for future product releases.

Increase in average order value

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