Buffalo Jackson

As a brand whose core offerings are premium full-grain leather jackets, Buffalo Jackson wanted to provide its shoppers with the tools needed to order their best-fitting sizes the first time. WAIR helped their team achieve this goal while keeping the shopper's focus on their brand and products.

A father and son standing by a lake wearing clothing from Buffalo Jackson, one of WAIR's brand partners
Buffalo Jackson logo
A grizzled man walking down a street to his motorcycleA grizzled man walking back to a campsite with firewood

Buffalo Jackson is an industry-leading leather goods and apparel brand with a love for adventure and dedication to choosing a simpler way of living. Their team honors the lost craft of learning a new trade and hard work earned with your hands, and they express this through their products which add quality to the everyday experiences of their shoppers.

The WAIR Effect

Less than 90 days after integrating WAIR onto its eCommerce site, Buffalo Jackson saw a 70% boost in AOV and a 15% boost in conversion rates from shoppers who used WAIR during their journey. As their shoppers use WAIR to find their best-fitting sizes, Buffalo Jackson continues to collect fit reviews to fine-tune their sizing strategy for future product releases.

Increase in average order value

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