Classic Six

Classic Six noticed an unusually high number of returns revolved around sizing and fit. Classic Six implemented WAIR to deliver their shoppers personalized and accurate size recommendations, resulting in purchases guaranteed to fit and flatter.

A stylish young woman standing next to a bicycle wearing a Classic Six sweater
Classic Six logo
A fashionable young woman walking down a street and wearing a green peacoatA fashionable young woman walking down a street and wearing a cream outfit

Classic Six is transforming the common case of a "closet full of clothes, nothing to wear" into a "highly-edited closet full of purpose," with thoughtfully designed capsule collections of timeless, quality, versatile pieces that can be styled to create endless looks.

The WAIR Effect

Within the first month of implementing WAIR, Classic Six saw a 50% increase in AOV and a 21% increase in conversion rates from new shoppers. Eager to ditch the size chart, their shoppers have wholly embraced their new sizing solution, with 37% of all orders now made through WAIR!

Increase in average order value

WAIR Partner brands

Join the brands that trust WAIR for size and fit

Vineyard Vines
Ministry of Supply
Fresh Clean Threads
Tee Shirt Palace