Cotes of London
As Cotes of London began experiencing high-volume growth, their team wanted to introduce a modern sizing solution to their shoppers to drive conversions and reduce size-related returns. WAIR helped their team achieve these goals while capturing the valuable body data needed to optimize other business units.
![A young brunette woman sitting at a small table wearing a Cotes of London jacket purchased using WAIR for sizing](https://cdn.prod.website-files.com/6286c9ef78f7d7ab3fad1d8d/6427384dd1013237b4fe33cc_image%20626.webp)
![Cotes of London logo](https://cdn.prod.website-files.com/6286c9ef78f7d7ab3fad1d8d/6427386c6a10ec0b7e48c21e_image%20632%201.webp)
![A fashionable young brunette woman walking down a street in a black dress and down jacket](https://cdn.prod.website-files.com/6286c9ef78f7d7ab3fad1d8d/64273864a21b57ab1c181efd_Cotes%20of%20London.webp)
![A fashionable young blonde woman walking down a street in a black dress and tan down jacket](https://cdn.prod.website-files.com/6286c9ef78f7d7ab3fad1d8d/6427387fe23a1611ec2d99ab_Cotes%20of%20London%202.webp)
Born to complement the adventurous lifestyles of women everywhere, Cotes of London is a revered provider of sustainably-made outerwear and wardrobe staples that combine timeless elegance with ironclad functionality.
The WAIR Effect
Within only 90 days of installing WAIR onto their eCommerce site, Cotes of London saw a 23% overall increase in conversion rates. As their shoppers continue to use WAIR to find their best-fitting sizes, Cotes of London continues to gather valuable insights that will help shape their eCommerce strategy.