Elan
As a prominent women's apparel brand with a vast product catalog, ELAN knew size charts and fit guides weren't providing the clarity their shoppers needed to find their best-fitting products on the first try. They integrated WAIR to eliminate size confusion and streamline their shopper journey.
Since 1991, ELAN has catered to the active fashionista who's fueled as much with ambition as she is by adventure. From bohemian beachwear to cozy attire for her après ski escape, each collection is designed to give women the closet of their dreams, curated with clothes that give them the confidence to chase their own.
The WAIR Effect
Within 90 days of integrating WAIR onto its eCommerce site, ELAN saw a 25% increase in conversion rates, with 29% of all orders being driven through WAIR! The body data insights provided by WAIR have also proved vital in helping ELAN better understand the body types of their core shopper base.
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