Customer Success Stories


As a sustainably-minded brand with a rapidly growing audience, HNLY wanted to ensure every site visitor had access to the tools they needed to pick their best-fitting sizes on the first try. Intrigued by the concept of sizeless commerce, they worked with WAIR to boost shopper confidence in sizing through personalized and accurate size recommendations.

HNLY LA is a producer of small-batch, premium men's shirts that deliver the versatility and attention to detail needed to suit any occasion.

Tech Stack:

The WAIR Effect

After working with WAIR to improve size communication for first-time shoppers, HNLY LA saw a 38% increase in new shopper conversion rates! With WAIR acting as a core component in its sustainability stack, HNLY can continue to enjoy increased conversions without a corresponding increase in environmentally-harmful returns.

Increase in new shopper conversion rates

WAIR Partner brands

Join the brands that trust WAIR for size and fit