As a brand with a storied history in mountain climbing, exploration, and sustainability, Ibex needed a way to ensure its shoppers received the best-fitting gear. Partnering with WAIR was essential in eliminating size confusion from the shopper's journey and reducing the possibility of size-related returns.

A male hiker walking down a trail wearing clothing made by IBEX, one of WAIR's brand partners
IBEX logo
A smiling young couple hugging on a trailAn ice climber scaling a sheer frozen waterfall

One of the most infamous merino wool companies in the apparel industry, IBEX was born for the modern migration from highrise to mountaintop – and everywhere in between. As a leading name in sustainable fashion, IBEX continues to lead the charge for ethical apparel and amplifying the message to buy less, buy better.

The WAIR Effect

Since integrating WAIR onto its eCommerce site, Ibex has seen a 7.3% boost in AOV and a 28% increase in conversion rates from shoppers who use WAIR rather than a size chart! As an integral part of their sustainability stack, WAIR continues to ensure this rise in conversions comes at little cost to the planet.

Increase in new shopper conversion rates

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