Jambys
Jambys wanted the opportunity to understand the body shape data surrounding their shoppers, ultimately to provide them with the comfiest and best-fitting designs. This was a tall order for most existing sizing solutions as they tend to rely on purchase and returns data or the sizing strategy of other brands for their recommendation process.
Jambys was born from the minds of two college students who lamented the fact that most clothing people choose to lounge in wasn't really up to the task. Their vision was to create a new category of clothing, "performance inactivewear," meticulously built to help people get the most of their time relaxing in the great indoors.
The WAIR Effect
Jambys integrated WAIR to seamlessly capture the body data surrounding their core shopper base while simultaneously helping their site visitors find their best-fitting products. Since the integration, their shoppers have fully embraced the sizeless commerce experience, with 47% of all orders using WAIR for sizing guidance. The continuous flow of body data delivered by WAIR has also been vital in improving Jambys' product design strategy.
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