As a relatively new performance clothing brand with a rapidly growing shopper base, KŌJŌ FIT wanted to increase conversion rates that had been hindered due to size confusion. They chose WAIR because of its seamlessness and lack of dependence on other brands for sizing reference.

An athletic couple standing outside wearing clothing by KŌJŌ FIT
A muscular man standing in a white roomAn athletic couple walking down a street

Built on the philosophy of continuous improvement, KŌJŌ FIT was born in Australia in 2018 to provide a superior standard in performance clothing for the athletic. KŌJŌ FIT believes your physique deserves a tailor-made fit, that functions as well as it looks.

The WAIR Effect

KŌJŌ FIT saw immediate shopper engagement with WAIR's solution, leading to a 23% increase in new shopper conversion rates. The consistent flow of shoppers using WAIR has also provided further insight into the body data surrounding KŌJŌ FIT's core shopper base.

Increase in new shopper conversion rates

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