Kora Outdoor
Kora Outdoor spent many years playing with yak wool, experimenting and vigorous testing in the field to understand that yak wool, when woven into yarn and made into fabrics, has unrivalled combination and lightness. They pushed further with their discoveries and that resulted in an outstandingly technical material made for the outdoors.
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With an elegant aesthetic that is understated and versatile that will see you through days on the mountain, epic trail runs and hikes, long weekend getaways and fire-side downtime, day through night, 365 days a year fit is imperative to the success.
The WAIR Effect
Shortly after implementing WAIR onto its eCommerce site, Tee Shirt Palace found an increase in new shopper conversions by boosting shopper confidence in sizing significantly. As their shoppers use WAIR to find their best-fitting products they continue to benefit from the influx of body data insights and purchase behavior.
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