Customer Success Stories
As a brand with a vast and diverse product line, Maaji wanted to ensure their shoppers could find their best-fitting sizes to reduce bracketing and size sampling. WAIR's foundations in AI and 3D body data helped their team eliminate size confusion from the shopper journey.
Founded in Columbia and adored by women across the globe, Maaji is a summer lifestyle brand that captures the fiery spirit of beach life while holding an unwavering commitment to sustainability.
The WAIR Effect
A mere two months after integrating WAIR, Maaji saw a 23% boost in conversion rates from first-time shoppers. The high influx of traffic through WAIR has also proven invaluable in reducing size-related return rates and refining Maaji's eCommerce strategy.
Increase in new shopper conversion rates