Madda Fella

Since their eCommerce debut, Madda Fella knew sizing was a major friction point in the shopper's journey. Their team wanted to help shoppers find their best-fitting products while keeping their focus on completing their path to conversion. WAIR proved to be the perfect solution to their problem.

A stylish man sitting on a deck wearing clothing from Madda Fella, one of WAIR's brand partners
Madda Fella logo
A middle-aged man standing by a blue fence and wearing a blue flannel A young man standing by a brick wall and wearing a navy pullover

Madda Fella was founded on the idea that everybody needs clothing that plays as hard as they do. With colors influenced by the rich palette of Key West and quality fabrics designed to be rugged yet comfortable, Madda Fella makes sure no matter what you're doing, you look good doing it.

The WAIR Effect

Soon after launching WAIR, Madda Fella's shoppers became enamored with sizeless commerce. Not only are 33% of all online orders using WAIR for sizing, but shoppers who use WAIR also have an average 4.5% higher AOV and are 22% more likely to convert!

Increase in average order value

WAIR Partner brands

Join the brands that trust WAIR for size and fit

Vineyard Vines
Ministry of Supply
Fresh Clean Threads
Tee Shirt Palace