Marchesa
As a brand whose core offerings consist of elegant dresses made for the most special occasions, Marchesa wanted to ensure their shoppers could find their best-fitting sizes effortlessly. While several sizing solutions were considered, Marchesa needed a solution that didn't rely on other fashion brands for sizing reference. WAIR's seamless and personalized size recommendations helped eliminate size confusion from the shopper's journey, while keeping their site visitors focused on their products.
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Established in 2004 by two longtime friends and fashion industry moguls, Marchesa crafts beautifully designed eveningwear inspired by vintage and Asian influences. While based in New York, the Marchesa collection is presently sold in high-end boutiques across the globe, as well as on their own dedicated eCommerce store.
The WAIR Effect
As Marchesa's shoppers became more familiarized with WAIR, their confidence in sizing flourished, resulting in a 21% increase in conversion rates from first-time shoppers. To this day WAIR's body data insights have proven invaluable in helping Marchesa understand the true nature of their shopper's bodies.
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