Mugsy Jeans

Mugsy knew denim jeans were one of the most returned products in fashion eCommerce and decided it was time to streamline their eCommerce experience with a modern sizing solution. While many solutions were considered by their team, WAIR's unique foundations in AI and 3D body data made it the obvious choice, and their shoppers seem to agree!

A group of male and female friends gathered at a bar and wearing clothing from Mugsy, one of WAIR's brand partners
Mugsy Jeans logo
Two male friends hanging out in a nicely-furnished homeA large bearded man standing on a sidewalk looking into the distance

Established by one man who refused to compromise between style and comfort, Mugsy Jeans sets the standard for innovation in the world of men's denim. After working with industry experts for years, testing thousands of fabrics, and traveling worldwide, their founder, Leo Mugsy, successfully created the perfect super-stretch denim jeans, helping guys everywhere regain their confidence in how they look and feel.‍

The WAIR Effect

Upon implementing WAIR onto their eCommerce site, Mugsy found that new shoppers who used WAIR for sizing were 6.6x more likely to convert than those who used a size chart. The body data insights provided by WAIR have also been invaluable in shaping Mugsy's sizing strategy for both current and future product launches.

More likely to convert

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