NBT Clothing

Since their brand specializes in purpose-built apparel, NBT Clothing knew that sizing and fit would make or break the success of their core product offerings. They looked to WAIR to assist in shaping their sizing strategy around the body types of their shoppers.

A dirtbike rider making a sharp turn on a trail and wearing gear by NBT Clothing, one of WAIR's brand partners
NBT Clothing logo
A street bike rider fastening his glovesA smiling man sitting on a cafe racer bike

Founded in 2021 by Nick Urso, NBT Clothing redefines traditional motorcycle gear by combining sleek aesthetics with the functionality, and protection riders require on a daily basis. Their core product offerings help everyday riders stay prepared for the tarmac and look good doing it.

The WAIR Effect

With 40% of all online orders relying on WAIR for size guidance and a 22% increase in new shopper conversion rates since integration, NBT Clothing's entry into the world of sizeless commerce has been a resounding success. NBT Clothing continues to collect valuable body data on its shoppers to influence new product designs and optimize inventory management.

Increase in new shopper conversion rates

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