Oliver Logan is a LA-based, sustainable apparel brand specializing in ethically-made women's denim products. Since its inception, Oliver Logan has meticulously crafted its eCommerce strategy to prioritize the environment, transparency, and social justice every step of the way, positioning them as one of the leading brands in sustainable denim.
Intrigued by the concept of sizeless commerce, Oliver Logan partnered with WAIR to gauge how their shoppers would respond to its presence on their eCommerce site. The results? A whopping 54% of all orders now rely on WAIR for sizing guidance, and the resulting boost in shopper confidence in sizing has led to a 32% increase in conversion rates from new and returning site visitors! Oliver Logan continues to see consistent feedback from its shoppers that the jeans they buy fit perfectly on their first order, which gets them closer to reducing bracketing, exchanges, and returns.