Oliver Logan

As a brand with an unwavering commitment to sustainability, Oliver Logan wanted to ensure its shoppers received the best-fitting products on the first try to reduce the carbon emissions and textile waste derived from returns. While their team tested several sizing solutions, they found most of them were either cumbersome, cost prohibitive, or both.

Several smiling women sitting in a minimalistic room wearing jeans from Oliver Logan
Oliver Logan logo
A stylish young woman resting her elbows on a balconyA fashionable young woman walking down a street and wearing a navy coat

Oliver Logan is a LA-based, sustainable apparel brand specializing in ethically-made women's denim products. Since its inception, Oliver Logan has meticulously crafted its eCommerce strategy to prioritize the environment, transparency, and social justice every step of the way, positioning them as one of the leading brands in sustainable denim.

The WAIR Effect

Intrigued by the concept of sizeless commerce, Oliver Logan partnered with WAIR to gauge how their shoppers would respond to its presence on their eCommerce site. The results? A whopping 54% of all orders now rely on WAIR for sizing guidance, and the resulting boost in shopper confidence in sizing has led to a 32% increase in conversion rates from new and returning site visitors! Oliver Logan continues to see consistent feedback from its shoppers that the jeans they buy fit perfectly on their first order, which gets them closer to reducing bracketing, exchanges, and returns.

Increase in conversion rates

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