OROS
As a brand pushing the bounds of apparel innovation, OROS needed a modern sizing solution to complement its products and overall brand experience. Partnering with WAIR empowered OROS to deliver personalized and data-driven size recommendations at scale while keeping shoppers focused on their brand and products.
Founded by experimenters, visionaries, and craftspeople, OROS bridges the gap between science and apparel with its industry-leading tech wear. To this day, they remain the pioneers of the world's greatest Aerogel outerwear, crafted from the same materials used by NASA to insulate spacecraft.
The WAIR Effect
Upon launching WAIR on their eCommerce site, OROS saw a 29% increase in new shopper conversion rates and a 30% increase in average order value! Their forward-thinking shopper base continues to show high engagement with WAIR to this day, relying on the solution as their primary source of sizing knowledge.
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