Outdoor Vitals

Outdoor Vitals knew that sizing played a pivotal role in the functionality of one's nature-ready gear and had integrated a sizing solution to help their shoppers find their best-fitting products. Unfortunately, the solution chosen was burdensome on upkeep, and its accuracy did not improve as their customers used it, which led Outdoor Vitals to search for an alternative.

A male adventurer looking at the horizon and wearing an Outdoor Vitals down jacket, purchased using WAIR for sizing
Outdoor Vitals logo
A female hiker tying her boots on a cliffsideA male hiker walking alongside a lake

Outdoor Vitals focuses on designing premium ultralight products that are comfortable, multi-functional, and adventure-ready! Their high standards of quality and versatility keep customers from buying multiple items or replacing gear too often.

The WAIR Effect

After partnering with WAIR, Outdoor Vitals has seen a 31% increase in conversion rates from new and existing shoppers! As their site visitors continue to use WAIR to order their best-fitting sizes, WAIR's support team handles most of the upkeep while the solution itself continues to grow more accurate through the continuous influx of body data.

Increase in conversion rates

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