Born from the Andes Mountains, Paka works with nature to create wardrobe staples that are earth-friendly, exceptionally durable, and wonderfully comfortable. Their sustainable efforts have earned them the distinguished title of B Corp, an accolade reserved only for brands that meet the highest standards of accountability and transparency.
Paka integrated WAIR as their all-in-one eCommerce sizing solution to tackle the 2021 peak shopping season. Soon after the integration, their shopper base became enamored with the sizeless commerce experience, with 43% of all orders using WAIR for size guidance. The resulting boost in shopper confidence not only reduced Paka's return rates but also led to a 22% increase in the likelihood of conversion from shoppers who use WAIR over a size chart.