Paka
As a leading name in sustainable apparel, Paka knew that sizing issues were a major contributor to environmentally-damaging returns. As the 2021 peak season grew closer, their team realized the need for a sizing solution that would boost shopper confidence in size while simultaneously reducing their peak season return rates.
Born from the Andes Mountains, Paka works with nature to create wardrobe staples that are earth-friendly, exceptionally durable, and wonderfully comfortable. Their sustainable efforts have earned them the distinguished title of B Corp, an accolade reserved only for brands that meet the highest standards of accountability and transparency.
The WAIR Effect
Paka integrated WAIR as their all-in-one eCommerce sizing solution to tackle the 2021 peak shopping season. Soon after the integration, their shopper base became enamored with the sizeless commerce experience, with 43% of all orders using WAIR for size guidance. The resulting boost in shopper confidence not only reduced Paka's return rates but also led to a 22% increase in the likelihood of conversion from shoppers who use WAIR over a size chart.
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