WYR Wear
As a DTC men's essentials brand established during the height of the pandemic, WYR Wear knew sizing would be a significant friction point within their shopper journey. They implemented WAIR to reduce size sampling and boost shopper confidence.
With deep roots in Egypt, home to the highest quality cotton in the world, WYR Wear was born to provide premium quality essentials at a fair price. WYR Wear doesn't sell a fake lifestyle or try to justify overpriced essentials; they simply help guys look & feel their best by combining exceptional fabrics with a meticulous fit.
The WAIR Effect
Sizeless commerce proved the silver bullet in helping WYR Wear boost average order value by 17% while unlocking a more profitable and sustainable business model.
WAIR Partner brands
Join the brands that trust WAIR for size and fit
Ready to join the list of brands who care about size and fit?
