WYR Wear

As a DTC men's essentials brand established during the height of the pandemic, WYR Wear knew sizing would be a significant friction point within their shopper journey. They implemented WAIR to reduce size sampling and boost shopper confidence.

A picture of three men sitting in an upscale house wearing WYR Wear shirts purchased using WAIR for sizing
WYR Wear logo
Two young men leaning on a car in the city A man wearing a dark shirt staring at a sunset

With deep roots in Egypt, home to the highest quality cotton in the world, WYR Wear was born to provide premium quality essentials at a fair price. WYR Wear doesn't sell a fake lifestyle or try to justify overpriced essentials; they simply help guys look & feel their best by combining exceptional fabrics with a meticulous fit.

The WAIR Effect

Sizeless commerce proved the silver bullet in helping WYR Wear boost average order value by 17% while unlocking a more profitable and sustainable business model.

Increase in average order value

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