Maven Thread
As a brand that prioritizes customer success, Maven Thread wanted to boost shopper confidence by offering a simple and effective sizing solution. WAIR helped them achieve this goal while providing valuable insight into the body data surrounding their shoppers.
![An athletic woman doing a yoga pose and wearing yoga gear made by Maven Thread, one of WAIR's brand partners](https://cdn.prod.website-files.com/6286c9ef78f7d7ab3fad1d8d/6418abeddf89f5e785cf1202_maven%20thread%20x%20wair.webp)
![Maven Thread logo](https://cdn.prod.website-files.com/6286c9ef78f7d7ab3fad1d8d/6418abffdc7d77f15726a64f_maven%20thread%20logo.webp)
![A young blonde woman standing in a yoga studio](https://cdn.prod.website-files.com/6286c9ef78f7d7ab3fad1d8d/6418abf1a8afc78262ccdaf7_maven%20thread.webp)
![Two young women doing yoga poses in a yoga studio](https://cdn.prod.website-files.com/6286c9ef78f7d7ab3fad1d8d/6418abf5bb4c8a15de2778d7_maven%20thread%203.webp)
Maven Thread understands the importance of balancing fashion, function, and comfort into every design. That's why their fearless founder, Kristin, personally brings each piece to life with her unique touch, hand-painting many of the designs to perfection.
The WAIR Effect
Shortly after integrating WAIR onto their eCommerce site, Maven Thread experienced a whopping 50% increase in average order value while uncovering the body data insights needed to further optimize all business units.
50%
Increase in average order value