Stop Romanticizing Entrepreneurship w/ Jonathan Poma of Loop
Jonathan (JP) Poma, Co-founder and CEO of Loop, is a techie at heart. A self-described early-adopter and tinkerer, Jonathan was able to turn his love of playing with technology into growing one of the premier returns platforms available on Shopify.
The SaaS Scoop
Building, Running, and Exiting a Startup w/ Jeremiah Prummer of KnoCommerce
Today we’re joined by Jeremiah Prummer, Co-founder and CEO of KnoCommerce, as we dive under the hood of the realities of starting a SaaS company. We chat about how to determine your pricing structure, what needs to happen to build a compelling exit strategy, and the challenges of convincing customers to fully optimize product use to get the most value.
The SaaS Scoop
Building a Customer-Focused Content Strategy w/ Alexa Kilroy of Triple Whale
Today we’re joined by Alexa Kilroy, Head of Brand at Triple Whale. In this advice-oriented episode, we chat about how she went from being a high school English teacher to being head of brand for an ecommerce AI data platform, how to crowdsource customer feedback for product development, and why good SaaS marketing means becoming a student of your customer.
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